Have you recently opened a new restaurant or other food establishment but are having difficulty getting customers? It’s not always easy getting your business up off the ground, especially when you’re dealing with competition. In order to attract customers to your business you need to draw them in with some creative and unique marketing tactics. You want to come up with ideas that no other restaurant in your area has thought of so you can stand out. Here are a few different ways you can market your brand new food establishment, or boost sales if you’re already established.
1. Skip the flyers, hand out key tags.
Many restaurants pass out flyers around the neighborhood, which inevitably end up all over the floor and thrown into the trash. Forget about paper marketing (it hurts the environment!) and consider getting key tags to market your business. Plastic key tags can be customized with your logo and any other information you want to share with people. Hand out these nifty little tags and people will put them on their key chains instead of tossing them out. The next time they pull out their keys, they will see your key tag and know what they’re having for lunch that day.
2. Start a rewards program.
Your key tags can also be used to reward current customers and keep them coming back for more. Start a loyalty rewards program to give special deals and discounts to your best customers. This creates an incentive for them to frequent your establishment often so they can work towards a goal of a free meal or exclusive coupon. You’ll be giving your customers a great value and know they’ll always be back.
3. Start a food blog.
Blogging is huge these days, especially food blogs, so take advantage and start one of your own. A key to a good blog is having plenty of high-quality pictures. Take photos of all of your menu items and post them online so people can see the meals before they order. Connect with other food bloggers in your area and see if they are willing to write a review of your restaurant in return for a free meal. A well-established blogger with a large following can definitely bring you more traffic.
4. Optimize your social media profiles.
Any good food establishment should start online profiles on Facebook, Twitter, Foursquare, Instagram, and more. Make sure to fill out your profiles with as much information as possible so that you are easier to find online. Include your logo, pictures of your food items, post your menu online, etc. Get personal with your fans and ask them questions, post photos of your patrons (with their permission of course), and post any good feedback you get online. An active profile will attract more people and get them
Written by Braun Barski, Founder of Keytag1