If you decide to use key tags to market your business, you want to come up with an effective design that will attract customers and really make your business stand out amongst others.
Key tags are used often by customers who like being part of loyalty programs and membership clubs and you’ll see that they have a key ring full of key tags from all different sorts of businesses. Make sure you design your key tags effectively by having a creative, fun design with all the important essentials.
Here are some ideas on how to design the most effective key tags.
1. Pick out your artwork.
Key tags should typically feature your company’s logo, which will have people instantly recognize that the key tag belongs to your company. The logo should be the focus of your key tag and the colors of the key tag should match the colors of your website and promotional materials that represent your company. Make sure any images you decide to print on your key tag are clear and have a high resolution for the best quality key tag.
2. Choose a style.
Key tags come in all shapes and sizes so you can choose from standard, s-style, oval, short packs and family packs. Think of what your customers would prefer to use because they will be the ones who carry around the key tag on their key ring or in their wallets. By choosing a short pack or family pack you are giving your customers both a plastic card and a key tag to use and share with friends or family members.
3. Consistent Branding
Add your logo and matching colors (sometimes white is best to make the logo and text stand out) to stay consistent with your current branding but also to make sure people know what your business is.
4. Use Text Wisely
You don’t have much room to have a ton of text so make sure you add the most important text elements to make your marketing effective:
- Make it clear on what your business does – a short, succinct tagline.
- Add a call to action: Is this a loyalty program key tag? If so then make sure the rules and the offer is clear. If you do not have a loyalty program, then still make sure to add a call to action on your key tags! Something like:
- “Throwback Tuesdays – Come in and wear your favorite throwback clothes to get 20% off!”
- “Two for one drink specials on Thursdays!”
- “Present this key tag for a free shake! Limit one per customer.”
- Contact information: always put your address if customers visit your business, website, company name, and phone number. Make it easy for people to contact you.
5. Proof your key tag.
Before you get your key tag printed, take a good look at it to make sure you don’t have any grammar errors, typos, or any other mistakes that will reflect badly on your company. Ask someone else for their opinion to get a fresh set of eyes looking at your key tag design. Your key tag must look professional and be mistake-free.
KEYTAG1 produces the finest scan cards with top quality printing for an excellent finish. We provide your company with the best turnaround time at the most competitive prices. Our laminated teslin key tags and cards are durable and simply never peel apart. Once we laminate the teslin printed plastic with the clear laminate on both sides, all three plastics melt to form one solid piece. All ink, barcodes and variable print stays protected against water, sun and normal usage over time.