Is one of your goals for 2015 to grow your business and make more money? Despite the struggling and hopefully recovering economy, create a loyalty program using plastic cards and key tags is an easy and affordable way to reach this goal. Customer loyalty programs will:
– Increase in person and online traffic to your store
– Give you a unique edge on competition – will make your business stand out
– Motivate customers to come back which means repeat business and customer retention
You may be asking, “What is a customer loyalty program?” A loyalty program is when you give your customers a reward for doing business with you. It’s a way to offer your customers something of value (often a free item) as a result of doing business with you. Loyalty programs make customers feel appreciated and motivate them to come back over and over again. Especially during tough economic times, people will choose to shop at a certain store or eat at a certain restaurant if they will save money. This is why loyalty programs work so well. Your goals it to make more money and to do this you need to get more sales. So if customers keep coming back, then you will easily meet this goal.
Here are three easy steps to start your own customer loyalty program:
Step 1: Define the purpose of your loyalty program. What is your main goal and what do you want to accomplish? You may be using the customer loyalty program to attract new customers, to market a new product or service, to increase repeat business by x %, or any other purpose you have. This is the first step in anything you do; if you do not have a clear vision of the outcome or know what you want to accomplish, it’s like walking in the dark to hopefully get good results.
Step 2: What is your offer? Make sure to clearly define your loyalty program offer and decide on the rules – which should be easy for the customer to understand. If your main goal is to create repeat business, think of one of your best selling items and build your loyalty program around this. For example, if you are a pizza place and sell slices you could offer a free slice and a soda after 8 slices are purchased. Or if you are a restaurant and are busiest during dinner and want to create more business during lunch, you could offer 50% off a lunch entrée after five times of eating at your establishment (the rules could specify that to qualify you must purchase at least $10 worth of food – then after 5 times, they can get 50% off a lunch entrée. You may want to use a loyalty program to help get new customers. For example, a gym may want to offer a VIP member card to anyone that signs up in January. The VIP Member card could offer free tanning, 20% off regular priced personal training sessions, 1 free personal training session per year, 2 free shakes, and even 20% off classes. You may also want to use a customer loyalty program to promote a new product or service. For example, if you are a flower shop that now offers custom floral design via your website (like a pick and order tool), you can offer a loyalty program where for every $150 spent, you get a free custom bouquet worth $35 or less using your new online tool. This will get people to use the new tool and if they like it they will come back and use it again (but this time pay you money!). Plus, people will keep returning to your flower shop because they will want to spend $150 to get their free bouquet.
Step 3: Design and Create. So now that you know the purpose and what you want to offer, you must design and create it on plastic cards or key tags. Some companies use paper cards, but these often get lost, thrown away, or rip. If you want to create a successful loyalty program, the best option is to track is custom printed plastic membership cards or key tags. When you hand a customer a card or key tag, they will either place it on their key chain or in their wallet with their other important cards. Customers that keep their card will likely use the card. So stay away from paper. Here are some better options:
Plastic Membership Cards: Using plastic cards is a great way to brand your business and layout your loyalty program and rules. You can get the cards printed on both sides so you have more real estate to market your business and offer. Plastic cards have a vibrant, eye-catching appearance to maximize the impact on your customers. Credit card size (CR80) cards are the most popular card type and utilize high quality, long lasting teslin (laminated) plastic. There are numerous features available including full color and spot/pantone color printing, numbering, bar coding, magnetic striping, scratch offs and signature panels.
Plastic Key Tags: Laminated teslin key tags are durable and simply never peel apart. All ink, barcodes and variable print stays protected against water, sun and normal usage over time, which is ideal for customer loyalty programs because you want the key tag to be long lasting. There are a variety of custom printed key tag sizes including: standard rectangular key tags (1 1/8″ x 2 5/8″ and 1 1/8″ x 2 1/8″); oval key tags (1 1/8″ x 2 5/8″), or “s-style” key tags (1 1/4″ x 2 5/8″).
You can also get a combination of both plastic cards and key tags. Short Packs include one card and one key tag, Family Packs include one card and two keytags, and Mailers come with two cards and three key tags (perfect choice if you want your customer to share the loyalty cards with family and friends).
Here are some plastic card and key tag design tips:
– Always include your logo and colors to match (consistent branding is important)
– On the front, clearly state the loyalty program offer and rules including exclusions if any or expiration dates (although expiration date usually is not on an ongoing customer loyalty cards or key tags)
– Use images to make the card or key tag eye catching. Maybe a picture of the product you are offering or people smiling getting results.
– Often the plastic card or key tag will include something to punch – so you can keep track. For example, if you are offering a free slice of pizza with a soda after the customer buys eight slices of pizza, then along the bottom of the card or key tag you could add 8 icons of pizza slices. As the customer buys a slice of pizza, you punch one of the slices. After eight punches, the customer gets his or her free slice and you give the customer a new plastic card or key tag to repeat. The actual hole punch could also be a symbol too. You could also simply use stars and punch the stars as the customer fills the card or key tag.
– Include your company contact info on the back: Name, Address, Website, Phone, Email, Social Media
– To sweeten the deal and to help market your business further, on the back where you place your company contact information, also add a call to action that is separate from the loyalty program. Make sure it won’t expire in time because once you print cards or key tags you should use them all before ordering more and updating the design. An example call to action could be “Like us on Facebook to receive a fan-only coupon” or “Half Priced Drinks on Tuesdays 4 PM – 7 PM” or “Free Business Card Holder with Purchase of 250 business cards” – whatever your business is, you should always have a value offering and the back of the loyalty program card is a great place to advertise this.
If you are looking to make more money in 2015, a customer loyalty program using custom printed plastic cards and key tags is an easy and affordable way to do this. This type of program will help increase traffic to your store (brick and mortar or an online store), make your business stand out from the competition, and motivate your customers to come back.