When marketing your business there are different things to keep in mind, such as how much your budget is and what materials you would like to use. Online marketing is always an option and paper marketing is still popular. Key tags are also incredibly useful for marketing your business although they often get overlooked. All types of businesses can benefit from using key tags for promoting and marketing their businesses. There are many reasons for why key tags are effective marketing tools so here are 4 of the benefits of using key tags for marketing your business:
1. They show off your company logo
When using key tags for business promotion it’s important that they be designed to reflect your company by matching your business colors and theme. Most importantly, they always display the company logo, which is how people recognize the brand. Since key tags are always kept on key chains, whenever people pull them out at the supermarket, gym, grocery, nail salon, etc., they’re showing off your company logo for others to see. A flashy and attractive key tag will catch others’ attention and they might even inquire about which can end up getting you a new customer.
2. They collect customer information
Key tags are especially useful for companies because when they are scanned, they collect customer data that can then be analyzed and used to improve your business. If the key tag is scanned every time a customer makes a purchase, you’ll be learning information such as what combinations of items are likely to be purchased and other customer behaviors and patterns. Use this information to your advantage by creating sales around this data and for future promotions.
3. They help you stick to your budget
Getting key tags designed and printed is cost-effective when you go with the right plastic card printer. They are generally very affordable, even with the fancy designs and colors you choose. A good plastic card printer will offer free design services and sometimes even free proofs or shipping. There’s no reason why you shouldn’t get a good deal on printing out key tags for your business.
4. Use them for loyalty programs
Giving your customers key tags for signing up for a loyalty program will help you get repeat customers. A loyalty program rewards your customers for making purchases by giving them discounts and exclusive offers. Your customers feel valued for receiving these benefits so they keep coming back for more. They then spread the word to their family and friends so you are also able to gain new customers.
Written by Braun Barski, Founder of Keytag1